Note: Dec 2025 and Jan 2026 show no Meta Ads spend (campaigns were paused). April 2026 was a near-complete pause ($37 total) while the campaign strategy pivoted from lead-gen V-series to AI Form traffic campaigns. Spending resumed at full pace in May 2026.
Campaign Strategy: V-series lead gen campaigns (York V9, Grand Rapids V2, Pittsburgh V6, Columbus V2, Lexington V2) running with OUTCOME_LEADS objective. Higher CPC ($0.67) but generating Meta-tracked leads (288 total). This was the baseline month before the strategy shift.
No Meta Ads spend during these months. Campaigns were paused for holiday season and strategy planning.
| Campaign | Spend | Clicks | CTR | CPC | Leads |
|---|---|---|---|---|---|
| York V9 | $1,957 | 3,989 | 2.66% | $0.49 | 280 |
| Grand Rapids V2 | $979 | 3,331 | 2.99% | $0.29 | 163 |
| Pittsburgh V6 | $954 | 3,087 | 2.57% | $0.31 | 168 |
| Columbus V2 | $1,025 | 2,809 | 2.64% | $0.37 | 171 |
| Lexington V2 | $956 | 2,937 | 3.33% | $0.33 | 181 |
Big Jump: Campaigns restarted and hit 963 leads at nearly half the CPC of November ($0.36 vs $0.67). More than 3x the lead volume. CTR improved significantly across all locations.
| Campaign | Spend | Clicks | CTR | CPC | Leads |
|---|---|---|---|---|---|
| York V9 | $1,509 | 3,123 | 2.82% | $0.48 | 225 |
| Pittsburgh V6 | $1,071 | 3,661 | 2.88% | $0.29 | 172 |
| Grand Rapids V2 | $654 | 1,914 | 3.01% | $0.34 | 101 |
| Columbus V2 | $1,110 | 4,002 | 3.00% | $0.28 | 171 |
| Lexington V2 | $840 | 2,979 | 3.31% | $0.28 | 148 |
| BAR Customers | Open House | $682 | 3,698 | 9.26% | $0.18 | 0 |
Peak Efficiency: Best CPC month at $0.30. CTR climbed to 3.44%. The BAR Customers Open House campaign launched with a high 9.26% CTR (event-based traffic). This was the last full month of the V-series lead gen strategy before the April pivot.
| Applicant | Status |
|---|---|
| Nasir C. | Confirmed |
| Alfredo Morales | Confirmed |
| Darren Johnson | Confirmed |
| Naydelin Lucas Lucas | Confirmed |
| Felton Thompson | Confirmed |
| Christian Nieves | Confirmed |
| Pedro Ramirez | Confirmed |
| Jasmine Carrasquillo | Confirmed |
The Pivot: V-series lead gen campaigns paused. GHL CRM + Voice AI agent launched mid-month. New strategy: drive traffic to AI Form on tmisend.com, Voice AI auto-calls applicants and books phone interviews. 8 interviews booked in the first 2 weeks. The "Official Applicant" pipeline with 4 stages (Called In, Engaged, Interested, Recruited) was set up.
| Campaign | Spend | Clicks | CTR | CPC |
|---|---|---|---|---|
| York | Traffic [AI Form] | $1,241 | 4,614 | 3.21% | $0.27 |
| Pittsburgh | Traffic [AI Form] | $620 | 3,090 | 4.60% | $0.20 |
| Shippenville | Traffic [AI Form] | $1,135 | 3,429 | 3.48% | $0.33 |
| Columbus | Traffic [AI Form] | $601 | 2,308 | 4.09% | $0.26 |
| Grand Rapids | Traffic [AI Form] | $282 | 1,006 | 3.71% | $0.28 |
| Lexington | Traffic [AI Form] | $273 | 1,068 | 4.01% | $0.26 |
| Florida | Traffic Control | $209 | 583 | 4.92% | $0.36 |
| BAR Customers | Open House | $462 | 851 | 5.61% | $0.54 |
| Applicant | Status |
|---|---|
| Nasir C. | Confirmed |
| Billy Calderon | Confirmed |
| Matthew Kinsey | Confirmed |
| Timothy Walker | Confirmed |
New Strategy Running: All new "[AI Form]" traffic campaigns launched, replacing V-series lead gen. CPC dropped dramatically. The campaigns now drive traffic to the AI application form on tmisend.com. Conversions now tracked through GHL (form fills, Voice AI calls, interview bookings) instead of Meta lead tracking. 4 phone interviews booked via Voice AI.
| Campaign | Spend | Clicks | CTR | CPC |
|---|---|---|---|---|
| York | Traffic [AI Form] | $1,198 | 4,582 | 3.47% | $0.26 |
| Pittsburgh | Traffic [AI Form] | $600 | 3,376 | 5.50% | $0.18 |
| Shippenville | Traffic [AI Form] | $1,054 | 3,263 | 3.62% | $0.32 |
| Columbus | Traffic [AI Form] | $585 | 2,529 | 4.80% | $0.23 |
| Grand Rapids | Traffic [AI Form] | $318 | 1,397 | 5.27% | $0.23 |
| Lexington | Traffic [AI Form] | $267 | 1,163 | 5.02% | $0.23 |
| Florida | Traffic Control | $181 | 555 | 4.67% | $0.33 |
| BAR Customers | Open House | $1,607 | 1,173 | 1.34% | $1.37 |
| Applicant | Status |
|---|---|
| Adam Manson | Confirmed |
| Kion Russell | Confirmed |
| Keyshawn Martin | Confirmed |
| Ronnie Dauzat | Confirmed |
| Gregory Tindall | Confirmed |
| Michael R. Hix | Confirmed |
| Jamir Ellis | Confirmed |
| Darryl Crumpler | Confirmed |
| Rashid Wilkins | Confirmed |
| Gabriel Hernandez | Confirmed |
| Ryan Sinkula | Confirmed |
| Adrianna Estrada | Confirmed |
3x Interview Growth: Interview bookings jumped from 4 in May to 12 in June. The AI Form + Voice AI pipeline is maturing. Pittsburgh continues to be the efficiency leader at $0.18 CPC. BAR Customers Open House saw a big spend increase ($1,607) with lower CTR (1.34%), likely a different ad format or audience.
| Campaign | Spend | Clicks | CTR | CPC |
|---|---|---|---|---|
| York | Traffic [AI Form] | $372 | 1,772 | 3.78% | $0.21 |
| Shippenville | Traffic [AI Form] | $343 | 1,492 | 3.57% | $0.23 |
| Pittsburgh | Traffic [AI Form] | $186 | 1,158 | 5.34% | $0.16 |
| Columbus | Traffic [AI Form] | $167 | 892 | 5.61% | $0.19 |
| York V9 | $98 | 435 | 5.45% | $0.23 |
| Grand Rapids | Traffic [AI Form] | $95 | 453 | 10.26% | $0.21 |
| Lexington | Traffic [AI Form] | $75 | 332 | 5.57% | $0.23 |
| Pittsburgh V6 | $69 | 332 | 5.87% | $0.21 |
| Columbus V2 | $56 | 239 | 4.76% | $0.24 |
| Grand Rapids V2 | $53 | 185 | 3.89% | $0.29 |
| Lexington V2 | $37 | 132 | 4.14% | $0.28 |
| Florida | Traffic Control | $25 | 81 | 4.63% | $0.30 |
| BAR Customers | Open House | $235 | 1,137 | 3.04% | $0.21 |
| Applicant | Status | Booked By |
|---|---|---|
| Miguel Arellano | Confirmed | Voice AI |
| Shiheem Williams | Confirmed | Voice AI |
| Zachary Stewart | Confirmed | Voice AI |
| Marcus Tindall | Confirmed | Voice AI |
| Kendell Smith | Confirmed | Voice AI |
| Elisa Medrano | Confirmed | Voice AI |
| Rashid Wilkins | Confirmed | Voice AI |
| Carl Tucker Jr | Confirmed | Voice AI |
| Kenny Smith | Confirmed | Voice AI |
| Darryl Crumpler | Confirmed | Voice AI |
| William Bowman | Confirmed | Voice AI |
| Diarra Diallo | Confirmed | Voice AI |
| Jamir Ellis | Confirmed | Voice AI |
| Andre Talbot | Confirmed | Voice AI |
| Kion Russell | Confirmed | Voice AI |
| Adam Manson | Confirmed | Voice AI |
| Jordan Millsaps | Confirmed | Voice AI |
| Keyshawn Martin | Confirmed | Voice AI |
| Ronald Dauzat | Confirmed | Voice AI |
| Gregory Tindall | Confirmed | Voice AI |
| Michael R. Hix | Confirmed | Voice AI |
| Ryan Sinkula | Confirmed | Third Party |
| Alex Williams | Confirmed | Third Party |
| Gabriel Hernandez | Confirmed | Voice AI |
| Adrianna Estrada | Confirmed | Voice AI |
Best Month Yet: Already at 25 phone interviews in just 10 days. This is more than double June's entire month (12). CPC is at an all-time low of $0.21. CTR hit 4.36%, the highest ever. Grand Rapids is posting a remarkable 10.26% CTR. The V-series campaigns were re-enabled alongside the AI Form traffic campaigns, effectively running a dual strategy. 23 of 25 interviews booked by the Voice AI agent.
Source Attribution (from GHL Form Submissions): Recruits are coming from Meta Ads (primary), TikTok Ads (confirmed via UTM tracking), Indeed (organic applications), and inbound phone calls. Andre Talbot from Pittsburgh was confirmed as a TikTok-sourced recruit.
| Month | Spend | Clicks | Impressions | CTR | CPC | Interviews |
|---|---|---|---|---|---|---|
| Nov 2025 | $4,915 | 7,317 | 347,604 | 2.10% | $0.67 | N/A |
| Dec 2025 | Paused | |||||
| Jan 2026 | Paused | |||||
| Feb 2026 | $5,871 | 16,153 | 558,054 | 2.89% | $0.36 | N/A |
| Mar 2026 | $5,866 | 19,377 | 563,380 | 3.44% | $0.30 | N/A |
| Apr 2026 | $37 | 82 | 3,740 | 2.19% | $0.45 | 8 |
| May 2026 | $5,824 | 16,949 | 547,785 | 3.09% | $0.34 | 4 |
| Jun 2026 | $5,810 | 18,038 | 542,665 | 3.32% | $0.32 | 12 |
| Jul 2026 (10d) | $1,811 | 8,640 | 198,155 | 4.36% | $0.21 | 25 |
Key Takeaway: CPC has been cut by 69% since November ($0.67 to $0.21). CTR has more than doubled (2.10% to 4.36%). The pivot from Meta lead-gen tracking to the AI Form + Voice AI pipeline was a major strategic win. July is on pace for 75+ interviews if the current rate holds for the full month.